This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts.

The second edition of Sales Force Management prepares students for professional success in the field.

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts.

This work provides research techniques for people who aren't data analysts but need to navigate their way through seemingly unlimited data.

This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included." --

Essentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics.