With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.

It explores whether exuberance can be inherited, parses its neurochemical grammar, and documents the methods people have used to stimulate it. The resulting book is an irresistible fusion of science and soul.

" -- Norman Vincent Peale If you have a tough time coping with life's disturbances, disappointments, and challenges, this book is for you. Dr. Peale offers a simple, sure-fire solution for stress: a healthy dose of enthusiasm.

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This book won't try to rewrite your speech or bombard you with intimidating critiques. Instead, you will learn that the passion you present gives your message an essential meaning and makes your audience value it as one worth listening to.

The central thesis of the book is that the reaction to enthusiasm, especially in the Protestant world, may provide one important key to the origins of the Enlightenment, and to the processes of secularization of European consciousness.

Dr. Lee sketches the belief in direct inspiration from its Hebraic and Greek roots down to the time of the French Prophets who amazed London. Early Methodism arose in such an atmosphere.