Magnolia Bakery catapulted to fame thanks to the popular ’90s television series, Sex and the City, where Carrie Bradshaw and Miranda Hobbes could be seen sitting on a bench, biting into pastel-hued cupcakes—and inadvertently sparking a cupcake craze around the country. Now, the iconic bakery is foraying into India, and we couldn’t be more excited about it. Come November, dessert lovers in Bengaluru will be able to get their hands on its famous, buttercream-frosted cupcakes.
First opened in 1996 on a quiet street corner in New York’s West Village, the bakery has grown to take over 20 locations over the years, spread across the United States and UAE, among other countries. Brought to India by Zonu Reddy and Nischay Jayshankar of Spago Foods, the Bengaluru outlet will house all the well-loved classics, right from the signature swirled cupcakes to icebox desserts, decorative cakes, cheesecakes (including the popular vanilla bean cheesecake topped with blueberries), chocolate chunk cookies, and of course, the famous Magnolia Bakery banana pudding. Other desserts that have been added from the New York menu include the pistachio cake, magic bar, pecan pie, carrot and hummingbird cupcake, and the apple and walnut muffins, among others.
“We’re [also] working on introducing India-inspired desserts, using local flavours and fruits. We’ve developed a line of eggless products for the India market, and we’ll also be doing our own version of plum cakes for Christmas,” reveals Reddy. Recipes like the sticky date pudding and milk cakes, which aren’t on the New York bakery menu, will also be featured here.
Spread over 1,500sqft, the space will retain the design aesthetic to that of its global stores—featuring custom green tiles, black and white patterned floors, custom lighting, etc. “The design is vintage and classic, with a live-kitchen space that allows you to watch fresh-out-of-the-oven cupcakes being iced and frosted,” says Reddy, referring to the icing theatre section. All the goodies will be made in-house, fresh and in small batches.
Additionally, you can also look forward to sampling new treats every month, thanks to a rotational menu featuring seasonal flavours. Think strawberry desserts, pumpkin whoopee pies, salted caramel cupcakes, ice creams and more. We’re already counting our favourites. Scroll ahead to take a look at the store.
Magnolia Bakery opens to public on November 7, 2019. Address: #788, JK Plaza, 12th Main Road, Indiranagar, Bengaluru
