Giorgio Armani

Cristiano Fever

Image may contain Human Person Clothing Apparel and Underwear
Charlie Gray 2010

GIORGIO ARMANI has unveiled its latest underwear campaign featuring a rather muscular-looking Cristiano Ronaldo. The football star is appearing for his second season as the face of Armani's autumn/winter 2010- 11 adverts.

The campaigns for both Emporio Armani Underwear and Armani Jeans were shot in Madrid and can be seen from July everywhere from London to New York to Paris to Tokyo. The campaign will make its debut in Via Broletto, Milan on Thursday.

September will also see the release of a cinema and online commercial featuring the footballer, to showcase Armani's latest collection. It certainly makes the World Cup seem more appealing.

YOU SHOULD SEE: Naomi Campbell and Louis Vuitton unveil the World Cup travel case...

YOU SHOULD SEE: Giorgio Armani's autmn/winter 2010- 11 catwalk collection...

YOU SHOULD SEE: Scarlett Johansson and Gwyneth Paltrow in Armani...

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