When Donald Trump first opened Trump Tower, the centerpiece of his property empire, he was able to convince everyone from Steven Spielberg to Johnny Carson to Sophia Loren to pay top dollar to live in the place, with units selling for as much as $15 million. Now, thanks to a name that’s synonymous with “racist blowhard of debatable mental stability and questionable moral conduct,” not to mention a lack of updates in recent years, people can’t get away from the building fast enough.

Bloomberg reports that since Trump was elected, at least 13 condos in the tower have been sold. Among the nine for which property records show the original purchase price, eight were unloaded at an inflation-adjusted loss, with several selling at a discount of more than 20 percent. (By contrast, just 0.23 percent of homes sold in Manhattan during the same period booked a loss.) And, of course, it‘s not hard to understand why! Michael Sklar, who sold his parents’ unit for $1.83 million last October after they bought it for $1.4 million and spent $400,000 on renovations, summed up the situation thusly: “The name on the building became a problem. . . . No one wants in that building.” Matthew Hughes, a broker at Brown Harris Stevens, said that while the luxury market is softening, “it’s rare that someone owns an apartment here for 10 years and takes a loss.” Another real-estate agent told reporter Shahien Nasiripour that clients have repeatedly and insistently told him not to show them units in any of Trump’s buildings. It’s a similar situation at Trump properties around the world—last year, Jeffrey Rabiea, who owns three units in the Trump Panama hotel and was part of a group fighting to have the name removed, told The Washington Post: “It’s a bloodbath, basically. It’s a financial bloodbath. . . . Nobody wants to go there. If you’ve got a Marriott and a Hyatt and a Trump, you’re not going to Trump.”

And it’s not just the residential part of Trump Tower that’s taken a hit:

The commercial portion of the building has been struggling for months to find tenants for more than 42,000 square feet of vacant office space, despite advertising rents well below the area’s average, listings and data from real-estate brokers show. . . . “If I were looking for office space, that would be a building I’d want to avoid,” said Edward Son, until recently a market analyst for CoStar Group, Inc.

The office portion of Trump Tower is advertising five vacancies spread across five floors. In January, prices for the open space ranged from $72 to $85 per square foot annually. A month earlier, the Trump Organization posted to its YouTube channel a glossy marketing video that referred to the tower as “one of New York’s most iconic trophy buildings.” Now the prices are listed as negotiable. A commercial real-estate broker said that his firm’s surveys show that prospective tenants won’t consider a Trump building until he’s out of office. One of the building’s other problems is that Trump hasn’t spent much money updating the tower in recent years, according to disclosures to investors.

“I don’t think I would want an office in Trump Tower,” Barbara Res, a former Trump Organization executive, told Bloomberg. “Why would you go there? It’s a wonder he doesn’t have 50 percent vacancy.”

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