IKEA already has a new ad about that Balenciaga knockoff bag

IKEA is getting cheeky in a new ad, which pokes fun of bag designer Balenciaga.

The ad is a response to Balenciaga's "Arena Extra-Large Shopping Tote," currently available on Barneys' website for a price tag of $2,145, which looks just like the IKEA "FRAKTA" shopping bag and costs 2,000 percent more than the original.

According to the Barneys product listing, the "extra-large shopper tote bag is constructed of blue wrinkled, glazed leather" even featuring a gold-stamped logo that ever-so-slightly matched the yellow stitched handles on Ikea's 99-cent version.

Initially, a spokesperson for IKEA told TODAY, "We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag."

Now, IKEA has come back swinging, mocking the designer bag on Twitter with a parody ad, as Adweek reports.

The ad has a picture of the IKEA bag above the text "How to identify an original IKEA FRAKTA bag." It advises:

1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99.

Johan Holmgren, the creative director at IKEA's agency partner Acne, told Adweek, “The day after the Balenciaga bag was launched, I said, ‘We’ll have the creative work ready within two hours.’ We then went to one of our fashion photographers, Anders Kylberg, and shot the bag in his studio, with that same feeling and lighting as the Balenciaga bag. That same day, we sent the finished work to all markets.”