1. Deconstruction of Oh No! Marina
And The Diamonds
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Alice Roberts
2. Style
-According to Goodwin’s theory this music video is a Hybrid.
-Styles include a performance which is the lead singer (Marina) lip syncing to
the track
-It is also a narrative which means that the story of the song is being told
through Marina performing and telling the story. The concept of the video
stems from the lyrics of "Oh No!" which reference being obsessed with
consumerism, success, money and fame.
3. Beginning
-On beat editing is used almost instantly
on the opening shot where Marina (lead
singer) punches to the beat of the music
which results in post-production editing
of ‘POW’ in the style of a cartoon. This is
also known as a relationship between
music and visuals which is commonly
used in all music videos according to
Goodwin’s theory.
-As the video progresses with
punches and on beat editing the
band title appears in the same
‘cartoon font’ this would be a
demand from the record label to
signify and develop the brand name.
Again this is a common feature noted
from Goodwin’s theory.
4. Matching lyrics to visuals is used a lot throughout the video in particular the beginning,
this is a common trait used which has been noted as a generic feature in Goodwin’s
theory.
The lyrics at this point match as Marina sings ‘I’m only
after success’ (above and below screenshots)
5. Throughout the video there are many
references to the song title ‘Oh No!’ this
relationship between music and visuals
and also music and lyrics is a common trait
of the Goodwin theory, here are some
examples taken from the video.
Also features lyrics from the chorus
6. Influences
Diamandis (Marina and the Diamonds real
This inter-textual reference to cartoons
name) said the music video was influenced by
could increase popularity of the bands
1990s cartoons and the old "zany
image and video, this again is a feature
neon" MTV graphics.
of a music video according to Andrew
Goodwin’s theory.