How to Use Boob Tape Effectively

A strapless bra comes in handy often, and a plunging bra can do the trick for certain garments, too. However, nothing keeps the girls in place and looking great—without detracting from your outfit—quite like boob tape. 

“The whole movement started when Kim Kardashian used Duct Tape on her breasts. It worked, and then boob tape was born,” says bra expert Jene Luciani Sena, author of The Bra Book. “It’s essentially an adhesive fabric that can be used in a variety of ways to push breasts together or keep them apart.”

If you’ve yet to introduce boob tape to your world, you’re definitely missing out. This magical alternative to a traditional bra opens up a whole new portal for your wardrobe. 

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What Is Boob Tape?

Boob tape is a strong, flexible fabric with a very sticky side that’s been approved for adhering to your skin safely. It sort of looks like a medicinal bandage, only it’s much more robust. The material itself is typically medical-grade, hypoallergenic, moisture-resistant, and breathable. You can even find some options that are latex-free if you have sensitive skin. 

“Boob tape helps you shape and contour your breasts while holding them in place, and is typically used when a proper bra can’t be worn because the bra would show underneath the garment,” explains Chellie Carlson, a professional wardrobe stylist. “It can also provide nipple coverage and help create cleavage and hold it in the exact position that you want it in underneath the garment.” 

Boob tape comes in a variety of styles, including a literal roll of the adhesive tape, pre-cut strips, and adhesive “sticky bras” that cup the breast more. 

When Should You Use Boob Tape? 

You can use boob tape whenever and however you please. Here are a few scenarios when it comes in handy most: 

• When wearing deep plunging top or dress
• To avoid bra lines while wearing a tight garment
• While sporting a strapless or asymmetrical top 
• When wearing a garment with cutouts in the back or no/low back.
• To provide nipple coverage in sheer garments 
• While wearing a garment with open sides 

How to Use Boob Tape 

How you apply boob tape varies slightly depending on the style. Generally speaking, though, the process is the same. 

Step 1: Patch test

“Place a small square on your breast tissue for a few hours a few days before your big event,” says Jessica Pfister, vice president of lingerie brand Le Mystere. Check for any irritation once you remove the boob tape. 

If you do have sensitive skin, Pfister recommends buying boob tape that’s made from a cotton Spandex, is medical grade, hypoallergenic, latex free, and sensitive skin-approved.  

Step 2: Prepare Your Skin

Make sure your skin is clean, completely dry, and free of any oils, creams, sweat, and powders. All of these can prevent proper adhesion, which may lead to a wardrobe malfunction. If any product or residue remains, Sena says you can use a little alcohol to clean the skin well. 

Step 3: Plot 

If you’re new to applying boob tape, Pfister strongly recommends plotting out your path. “Use a washable, light color marker or lip liner to draw the lines of the garment on your body with the garment on so you know where your tape edges should stop,” she says. 

Step 4: Cut Your Tape 

As the saying goes: measure twice, cut once. “Boob tape is expensive,” says Pfister. “measure the amount that is needed for the various strips on your body using a fabric measuring tape, then cut accordingly.” 

Step 5: Apply & Press

Gently lay the boob tape starting from underneath your bust and pulling upward. This creates a lifting effect. Press the tape firmly and hold for a few seconds so it has time to properly adhere to your skin. (Note: Placing a nipple cover between your tape and skin is strongly advised.)

Don’t wait until the day of your event to test your taping skills. Practice the technique before your event, especially if it’s a formal or unique situation where you really need to make it count—like a wedding. Pfister says you can find lots of tutorials on social media if you need a visual.

How to Remove Boob Tape 

In most cases, boob tape will last basically as long as you have it on. However, Pfister says you shouldn’t wear it longer than 10 hours just to be safe. When removing it, do so slowly and gently. It’s definitely much more comfortable to wear and remove than the OG Duct Tape trick, but can still pull at your skin. 

“I recommend applying a natural oil,  like coconut or jojoba, to the skin and edges of the tape and let it sit for five minutes,” says Pfister. “Then slowly peel while holding the surrounding skin taut. A steam shower before the oil application can also help to release particularly sticky tape from your body.” 

Can All Breast Sizes Wear Boob Tape? 

You’ll find a wide range of boob tape brands with various sizes, features, and prices. Most products will work for small to medium sized breasts without any issue. 

If you have a larger bust, the right boob tape can be a miracle worker and support your breasts, but you’ll likely need to use more tape and a bit more strategy to get the job done. Pfister recommends looking for boob tape that’s at least four-inches wide so you can get better coverage and support. 

This can still be a bit risky since the weight of your breast can loosen the tape as it wears, potentially causing it to unstick. To avoid the frustration, Carlson says you might just be better off choosing a dress that allows for a bra that provides the support you need. “In my experience, my clients feel more confident with the comfort and support of a real bra, especially those with larger breasts.”