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"The perfect fullness, enhanced shape, and authentic augmentation... with a built-in raised nipple detail for a perky, braless look that makes a bold statement. Its padding gives a 'sexy, natural-looking lift and support," reads the description of Kim Kardashian's new bra collection released by her clothing company Skins.
It seems there's a market for bras with built in nipples- Kim K's new item, which has been labelled the "boob job bra", has already sold out.
The eldest of the Kardashian clan made headlines when the clothing item was released after claiming that "no matter how hot it is, you'll always look cold" and that "unlike the icebergs, these aren't going anywhere."
The bra has proved to be a major hit and the reviews couldn't be more complimentary. "This bra definitely attracts attention... and gives that 'chilled' look - I catch them staring at the high beams lol," said one lady in the review section of the product. "This bra definitely attracts attention... and gives that 'chilled' look - I catch them staring at the high beams lol," wrote another.
One of Skims goals is to set "new standards by providing solutions for everybody"... and they certainly appear to be doing that with their new eye-popping project.