LOS ANGELES, CA - JANUARY 26: Ariana Grande attends the 62nd Annual Grammy Awards at Staples Center ... [+]
Ariana Grande is starting a new chapter. The 30-year-old pop singer signed with new management months after making headlines for leaving her long-term manager, Scooter Braun.
Grande will now be represented by Brandon Creed’s Good World Management, according to Billboard. Creed, who represented Bruno Mars to Lizzo, left Full Stop Management this summer (which he combined with his own The Creed Company in 2017).
“[Ariana] likes that [Brandon] understands her on a different level and between acting and music, she has a lot coming up and is excited to have found a new support system to help her execute her plans,” a source told Billboard.
“She wants the focus to be her art and he puts her artistry and vision before anything else,” another source told the music site. “He is the perfect person to help her execute her visions for this next chapter of her life and career.”
PHOENIX, AZ - FEBRUARY 03: (EXCLUSIVE COVERAGE) (EDITORS NOTE: This image has been converted to ... [+]
The news of Grande’s new management comes after the Positions artist split with Braun’s SB Projects this past summer. She was one of a few A-list profile clients — along with Justin Bieber, Demi Lovato, and Idina Menzel — who allegedly left Braun in what was called a “mass exodus.” Braun gained notoriety after discovering Bieber on YouTube in 2007.
Braun also infamously purchased Taylor Swift’s masters (her first six albums) in 2019, which he eventually sold to Shamrock Capital for $300 million in 2020. “This is my worst case scenario. This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept,” Swift penned on Tumblr in 2019 when she learned that Braun had bought her masters.
At the time of her exit from SB Projects, Variety reported that Grande “took meetings with at least one management firm before deciding to build her own team, with her mother Joan in a strong position.” Sources also told the site that Grande and Braun were “friendly” but she’d “outgrown him.”
The Wicked actress will join Good World Management’s roster of artists, which includes Lovato (a former client of Braun’s), Normani, Troye Sivan, Charli XCX, Mark Ronson, Orville Peck, Charlotte Lawrence, Emile Haynie, Jake Wesley Rogers, Brett McLaughlin, and Tame Impala.
Grande recently shared Instagram photos from the studio, where it’s speculated that she’s working on her seventh studio album. Artists like Selena Gomez, Billie Eilish, and SZA commented excitedly about the singer’s new music.
She’ll also star in the lead role as Glinda, the Good Witch, in Universal’s adaptation of the Broadway musical Wicked, which will hit theaters in November 2024.
