Patriots owner Robert Kraft is bringing his tackling antisemitism campaign to the Super Bowl with a 30-second ad this Sunday amid a shocking rise in antisemitic incidents since the Hamas terrorist attacks against Israel.
Kraft’s Foundation to Combat Antisemitism will run its first-ever advertisement during the Super Bowl as a continuation of its Stand Up to Jewish Hate campaign.
The campaign launched last year with the Blue Square as a symbol of solidarity for non-Jews to show their support for the Jewish community — a group that makes up only 2.4% of the U.S. population yet receives almost 60% of religious hate.
“With the horrific rise in Jewish hate and all hate across our nation, we must stand up and take urgent action now,” Kraft said in a statement.
“For the first time, FCAS will air an emotive ad during the Super Bowl, football’s ultimate championship game which brings people of all backgrounds together, to showcase examples of how people can #StandUptoJewishHate and inspire more people to join the fight against all hate,” he added.
Since the campaign launch, the need for action has gotten even more critical and many outside the Jewish community still don’t understand the scale of Jewish hate, the organization stressed.
A recent Harvard Harris poll found that 35% of Americans ages 18-34 do not believe antisemitism is a growing issue in the U.S.
Meanwhile, in the past three months, global Google searches for the phrase “Kill Jews” have spiked by 1,800% and searches for “Hitler was right” jumped by 122%. The organization tracked 183 million posts related to antisemitism and Jewish culture last year, a 330% increase.
The ad for the Super Bowl will feature Dr. Clarence B. Jones — who in 1963 helped Dr. Martin Luther King Jr. in the drafting of the iconic “I Have a Dream” speech.
Jones in the ad will implore Americans of all backgrounds to not be silent in the face of hate.
“I know I can speak for Dr. Martin Luther King Jr. when I say without a doubt that the Civil Rights movement (including the passage of the Civil Rights and Voting Acts) would not have occurred without the unwavering and largely unsung efforts of the Jewish people,” Jones said in a statement.
“With hate on the rise, it is as important as ever that all of us stand together and speak out,” Jones added. “Silence is not an option. I’m glad that I have lived long enough to partner with Robert Kraft and FCAS to continue to spread the message to the widest possible audience — the Super Bowl.”
