- F-Shaped Pattern: most websites have a format like google that is like this
- The F shaped pattern can break: some people tend to know exactly what they want and where they can find it, so they don't really use the F pattern
- Visual Matters: People only look at the first things that come, so there has to be something that grabs your attention.
-People tend to ignore ads: People don't look at ads, they even find them very annoying.
-Being different can cost you a lot: People tend to see links as the ones that are in blue. If you change it, they might find it confusing and they might exit your site of blog.