Magnolia Bakery’s Cupcakes

Magnolia Bakery’s Cupcakes
Craig Lee for The New York Times
Total Time
About 45 minutes
Rating
5(3,061)
Notes
Read community notes

You don't have to wait in line. You can make the famous West Village bakery's cupcakes at home. Don't forget the icing!

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Ingredients

Yield:24 cupcakes
  • 1cup (2 sticks) of unsalted butter, softened, plus extra for greasing pans
  • cups all-purpose flour, plus extra for dusting pans
  • cups self-rising flour
  • 1cup milk
  • 1teaspoon vanilla extract
  • 2cups sugar
  • 4large eggs, at room temperature
Ingredient Substitution Guide
Nutritional analysis per serving (24 servings)

202 calories; 9 grams fat; 5 grams saturated fat; 0 grams trans fat; 2 grams monounsaturated fat; 1 gram polyunsaturated fat; 28 grams carbohydrates; 0 grams dietary fiber; 17 grams sugars; 3 grams protein; 111 milligrams sodium

Note: The information shown is Edamam’s estimate based on available ingredients and preparation. It should not be considered a substitute for a professional nutritionist’s advice.

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Preparation

  1. Step 1

    Preheat the oven to 350 degrees. Line two 12-cup muffin tins with cupcake papers. Mix the flours together in a bowl. In a glass measure, mix the milk and vanilla.

  2. Step 2

    In a large bowl, cream the butter with an electric mixer at medium speed until smooth. Add the sugar gradually and beat until fluffy (about 3 minutes). Add the eggs one at a time, beating well after each addition. Gradually add the flour mixture, alternating with the milk and the vanilla, beating well after each addition. Spoon the batter into muffin cups about ¾ full.

  3. Step 3

    Bake until the tops of the cupcakes spring back when lightly touched, 20 to 22 minutes. Remove cupcakes from the pans and cool on a rack before icing.

Ratings

5 out of 5
3,061 user ratings
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Cooking Notes

Could you please use weight measurements instead of volumetric in all of your recipes, but especially in baking? It's a far more accurate method and is possibly the reason for the variations mentioned herein.

It is not recommended to substitute self-rising flour for other types of flour since a leavening agent has been added. If you do not have self-rising flour and the recipe calls for it, you can make your own by combining 1 cup all-purpose flour with 1 teaspoon baking powder and ¼ teaspoon salt

I saw a Youtube video of the Magnolia Bakery's owner demonstrating how to make the vanilla cupcakes. Not only is her technique different from what is in this recipe (she started by combining flour and sugar and then slowly mixed in softened butter until it resembled sand), but she use self-risen flour and bleached cake flour rather than all-purpose. Anyway I made them the way she showed in the video and they came out perfectly.

I have made these twice now following the recipe exactly and they were perfect both times, definitely not dry and perfectly risen. Lovely and simple cupcake perfect for adding flavoured frosting and very easy to make.

I watched the magnolia video others did, and followed her technique with perfect results. Biggest changes were switching all purpose flour for cake flour and also mixing flour and sugar with butter first; then adding half the eggs (whisked); then adding remaining eggs with milk and vanilla mixed in. Another cupcake baker commented that, for cupcakes, it’s best to add wet to dry ingredients, or all-in-one. I made self-raising flour by adding 2.25 tsp baking powder and 0.25 tsp salt to 1.5 cup

I just wanted to take a moment to say thanks to the good folks at NY Times Cooking. I reference your website often when looking for recipes or dinner ideas. Despite all the negative posts I see attached to your recipes, I think you guys are awesome! Keep up the great work.

I feel like no one checked this recipe. It says extra flour & butter for dusting the pans—something you don’t do when using cupcake liners, as directed. As others have posted, this isn’t the Magnolia recipe, tho the measures are correct. Use cake flour instead of all-purpose. Mix together the flours, butter, & sugar until it looks like sand. Add half the eggs and mix. Add the milk and vanilla and mix. Add the other half of the eggs and mix. Mine took 23 minutes at 350.

The first time I made them with butter they were dry. The second time I substituted oil for the butter and they were perfect.

Thanks for the warnings on dryness! I was careful not to overbake, baking only 20 min, and they were moist and perfect. (I also did half batch, using only one muffin tin, so maybe better heat circulation helped? Also, I used almond milk instead of cow's, but I doubt that had anything to do with it...

Now if we could only get the chocolate cupcake recipe. Seems cruel to have chocolate ones in the picture (and the recipe thumbnail) only to find the vanilla recipe instead!

Found the video - https://youtu.be/EFU3gBHhfWE Going to use their technique intstead!

I made these into rainbow cupcakes for my four year olds birthday and they turned out really moist snd delicious.
After reading the reviews I was worried about them turning out to be too dry so I used cake flour instead of all purpose flour and baked them for only 15 mins.

I've made this recipe several times because I love the vanilla flavor of those Magnolia cupcakes and wanted to make them at home. But sadly they are always a bit dry. Perhaps a shorter baking time would help?
Alas, I have moved on to better cupcake recipes.

These came out super nice and fluffy. Of course, I substituted milk with heavy cream and added two teaspoons of lemon zest and a teaspoon of fresh thyme. It has a lovely flavor, and it's perfect for summer!

Any way to make this with leavenings instead of self-rising flour?

This recipe needs to be adapted, per reader comments, to follow the Magnolia Bakery technique of adding butter to dry ingredients then the wet. Makes a world of difference in the moistness and texture. I also sub vanilla paste for extract to amp up the vanilla flavor. Yum!

Followed this recipe to the letter, but it made enough batter for only 18 cupcakes and enough icing for at least 36. That and some other odd errors (why would you need flour and butter for the pan if you're using cupcake papers?) just make it seem like this wasn't well edited.

Very dry cupcake recipe, will try with oil next time vs butter and buttermilk instead of milk

This recipe is hands down a replica of Magnolia’s signature taste. Would recommend using a hand mixer over standing.

I made these as mini muffins. They rise a LOT. underfill your tins They taste great. I used the Cooks Illust. method

I’m usually against writing a review if I altered the recipe, however, I noticed a few reviewers were looking for guidance on how to use regular flour instead of self-rising. It’s silly to buy self-rising flour for just one recipe so below is what I did. They came out phenomenal and not dry whatsoever. They were perfect. -3 cups cake flour (12.75 oz) -1 teaspoon baking powder -1 teaspoon table salt Mix those 3 ingredients together in a medium bowl. I followed the rest of the recipe exactly.

Soooo good! My go-to vanilla cake recipe - tender, light yet substantial. Made my own self-rising flour and followed the recipe exactly! Perfect!

Delicious! But it made 27 cupcakes for me to avoid having overflow when baking. Maybe this was because I had to sub the KA formula for self-rising flour?? I didn't want to have to go out and buy this separate ingredient.

Followed this to the letter (made my own self-rising flour) and it came out perfectly. Will def be a tradition for our sons’ bdays!

I subbed soy milk since I don’t have dairy milk, and used a teaspoon of baking powder (and cup of cake flour) in lieu of the self-rising flour per one of the notes. It turned out incredible, as proven by my 5 YO who declared it would be her birthday cupcake of choice going forward.

Pretty good cupcakes. I totally screwed up the order of mixing, which may have affected the texture, but they were still good with a tender crumb. One thing I can recommend is to spray the tops of the cupcake tins so that when the tops spill over, they are easier to get out.

These are great! I can see how they could be used as a basic muffin to make with coconut or maraschino cherries, though I do love the vanilla, and I like an extra shot of vanilla for these. Have made these twice now and they will be my staple.

MB cupcake

Dy

This is really just an old fashioned 1-2-3-4 cake recipe (one cup of butter, two cups of sugar, three cups of flour, four eggs). Simpler to just use AP flour and 1 tablespoon of baking powder. Also makes a 3 layer cake. Pro tip, double the vanilla.

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